| | | | PROBLEMS OF MODERN ECONOMICS, N 1 (97), 2026 | | | | ECONOMICS AND MANAGEMENT IN THE SPHERE OF SERVICES | | | Sandrina V. E.
Assistant Professor, Chair of Hotel and Restaurant Business, St. Petersburg State University of Economics PhD (Pedagogics)
Klein E. D.
Assistant professor, Chair of Hotel and Restaurant Business, St. Petersburg State University of Economics, PhD (Economics)
Brzhevskaya O. A.
Assistant, Chair of Hotel and Restaurant Business, St. Petersburg State University of Economics
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| | | In a saturated luxury hotel market, innovation in revenue management is becoming a key differentiator. The ability to predict demand at the micro level, flexibly manage pricing through multiple distribution channels and extract additional revenue from all hotel services directly determines the financial stability and competitiveness of the enterprise. The Lotte Hotel chain, being the flagship of the South Korean chaebol Lotte and the standard of luxury in the Asia-Pacific region, demonstrates striking examples of the implementation of such innovative approaches. An analysis of its activities is of significant value for the theory and practice of hospitality, since it allows identifying not only current trends, but also determine the vector of future development of the entire industry. | | Key words: hotel business, revenue management, innovation, customer-centric approach, competitiveness | | Pages: 159 - 163 |
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