| | | | PROBLEMS OF MODERN ECONOMICS, N 4 (96), 2025 | | | | ECONOMICS AND MANAGEMENT IN THE SPHERE OF SERVICES | | | Kononov A. Yu.
Associate Professor, Department of Tourism and Hotel and Restaurant Business, Vladivostok State University, PhD (Economics)
Stupina A. A.
BA student, Department of Tourism and Hotel and Restaurant Business, Vladivostok State University
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| | | The article focuses on the readiness to introduce artificial intelligence (AI) into the tourism industry, in particular, in the Primorsky Territory. It study shows that artificial intelligence is becoming a key driver of the development of the tourism industry, offering services demanded by tourists, from online booking to VR guides and personalized routes. The scholarly significance of the study lies in testing the methodology for assessing the quality of AI services for tourism, where is the practical significance consists in obtaining a specific list of defects (graphical, spatial, related to data relevance) that should be taken into account when drawing up routes using AI to really improve efficiency using neural networks and super-apps. According to research by the Association of Tour Operators (ATOR), AI is reshaping professions in tourism. The authors demonstrate that the use of neural networks is a tool for increasing efficiency, and that the successful digital transformation of the tourism industry of Primorye and other regions depends not only on technology, but also on the willingness of specialists to adapt, using AI as a powerful tool in creating a more personalized and high-quality tourism offer. | | Key words: tourism, Primorsky Krai, artificial intelligence, personalized routes, transformation of tourism services, tourism industry, machine learning, chatbots, super-apps | | Pages: 157 - 161 |
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