| | | | PROBLEMS OF MODERN ECONOMICS, N 3 (95), 2025 | | | | SCHOLARLY REPORTS | | | Pinchuk A. V.
Associate Professor, Department of International Education, Moscow State Pedagogical University, Certified mentor of the Skolkovo Mentor Academy, General Director of “VidiGuide” LLC, PhD (Economics)
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| | | This article introduces the Better Page Builder system, an intelligent routing and scoring system designed to automatically create and select improved versions of web page content. The proposed approach is based on the extraction of semantic representations of the original content using the multilingual bidirectional transformer TOBIAS (TOBiT), the subsequent generation of alternative texts by several large language models (LLMs), and their automated evaluation based on Google Ads predictive metrics. The developed system provides a reproducible method for selecting the best versions of web pages in terms of search engine promotion and advertising effectiveness, which makes it possible to create transparent and manageable content generation chains. | | Key words: intelligent routing, evaluation of large language models, SEO optimization, semantic core, LLM, analysis of online advertising effectiveness | | Pages: 230 - 231 |
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