| | | | PROBLEMS OF MODERN ECONOMICS, N 2 (94), 2025 | | | | ISSUES OF SCIENCE AND EDUCATION | | | Guliamov S. S.
Member of the Academy of Science of the Republic of Uzbekistan (Tashkent); PhD (Economics), Professor, Honored Scholar of the Republic of Uzbekistan
Ikramov M. A.
Chair of Marketing, Tashkent State University of Economics, PhD (Economics), Professor
Abdurashidova N. A.
PhD student, Tashkent State University of Economics
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| | | The article discusses factors of improving the efficiency of creative work, conducts a comparative analysis of mental and physical labor, proposes a “honey bee model” in social networks, focuses on issues such as the impact of digitalization and artificial intelligence upon the formation of a creative approach to the student work. | | Key words: creative work, physical labor, mental work, «honey bee model», artificial intelligence, pyramid of digital development | | Pages: 198 - 201 |
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