| | | | PROBLEMS OF MODERN ECONOMICS, N 4 (64), 2017 | | | | PROBLEMS OF MARKETING. LOGISTICS | | | Azimina E. V. Chair of Economics and Quality Management, St. Petersburg State University of Economics, PhD (Economics)
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| | | The article classifies needs from the point of view of the impact produced upon economy by economic subjects, as well as of forms and ways of their satisfaction. Growth of societal well-being and formation of discretionary income transforms consumer behavior into a “refined” type of consumption. The author describes the economic characteristics of “refined” consumption and stresses that its dominance creates a situation where innovative character of economy becomes the main source of its growth and efficacy | | Key words: satisfaction of needs, types of consumption, innovative value, efficacy of enterprise | | Pages: 105 - 108 |
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