| | | | PROBLEMS OF MODERN ECONOMICS, N 3 (63), 2017 | | | | ECONOMICS, MANAGEMENT, AND ACCOUNTING AT THE ENTERPRICE | | | Gres’ko A. A.
Assistant Professor, Chair of Mathematics and Modelling, Vladivostok State University of Economy and Services, PhD (Economics)
Petrova A. V.
Third-year students, Economic division, “Finances and Credit” specialization, Vladivostok State University of Economy and Services
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| | | The article focuses on the choice of interaction strategy between the Russian telecommunication company MTS with a group of stakeholders “Clients” based on the author’s multi-period fuzzy-set model. The authors describe scenarios of MTS development, resources the company receives from its stakeholders, as well as resources stakeholders receive from MTS. The article provides verbal evaluations of relations between MTS and its stakeholders with regards to various resources; these evaluations then are transformed into fuzzy sets to be used for calculation of fuzzy integral coefficients to determine the efficacy of various types of strategies. Hamming distances between “ideal” and “real” fuzzy indices are calculated for each type of strategy, which allows to evaluate the efficacy of each type of strategy and to form strategies of mixed type | | Key words: organization's strategy, development scenarios, fuzzy sets, Hamming distances, characteristics of relationships | | Pages: 66 - 69 |
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