| | | | PROBLEMS OF MODERN ECONOMICS, N 4 (40), 2011 | | | | PROBLEMS OF MARKETING. LOGISTICS | | | Glebova N. M.
Professor, Chair of Economics and Management, Omsk Institute of Economics, PhD (Economics)
Baranovsky A. I.
Professor, Chair of Economics and Marketing, Omsk Institute of Economics, PhD (Economics), Professor
Leinweber O. Yu.
PhD student, Omsk Institute of Economics
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| | | The article analyzes the process of integration of marketing communications of a higher educational institution through the realization of corporate projects. This approach allows increasing the communicative influence upon the project participants, i.e. external and internal consumers, forming a positive image and the reputation of the institution on the market of educational services | | Key words: integrated marketing communications, image of a higher educational institution, consumer of educational services, corporate project | |
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