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PROBLEMS OF MODERN ECONOMICS, N 4 (40), 2011
PROBLEMS OF MARKETING. LOGISTICS
Voronin V. G.
Professor, Chair of Finances and Credit, Omsk State Transport University, PhD (Economics)
Tselykh T. N.
PhD student, Omsk State Transport University

Marketing of territory: theoretical approaches (Russia, Omsk)
The article analyses the concept of the marketing of territories, conducts a comparative analysis of Russian and foreign scholarly perspectives upon it, and emphasizes the necessity of the further development of the systemic theory related to this concept
Key words: marketing of territory, strategy of the marketing of territory, consumer of a territory, principle of the marketing of territory


Литература
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