| | | | PROBLEMS OF MODERN ECONOMICS, N 2 (34), 2010 | | | | PROBLEMS OF MARKETING. LOGISTICS | | | Bagiev G. L.
Head of the Chair of Marketing, St. Petersburg State University of Economy and Finances,
PhD (Economics), Professor, Distinguished scholar of the Russian Federation
Shul’ga A. O.
Senior lecturer, Chair of Marketing, St. Petersburg State University of Economy and Finances
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| | | The article focuses on conceptual foundations of the formation of the metrics of key characteristics of the marketing activity results and methods of their measuring. The authors discuss areas of economic measuring of marketing metrics that should be used in the process of economic evaluation of marketing activities | | Key words: marketing of interaction, economic measurements, metrics of marketing activity, economic effectiveness | |
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