| | PROBLEMS OF MODERN ECONOMICS, N 1 (85), 2023 | | ECONOMICS AND MANAGEMENT IN THE SPHERE OF SERVICES | | Bakanova A. A. Head of the Chair of Tourism and Hospitality Business, Baltic Academy of Tourism and Entrepreneurship (St. Petersburg), PhD (Economics)
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| The research aims at distinguishing resources in St. Petersburg for the development of the event-based tourism, particularly, of the “fashion” tourism. The latter is understood as a niche segment of the tourist product, based on three major constitutive elements: cultural tourism, creative activity and shopping tourism. The author argues that “fashion” tourism in St. Petersburg has a high potential, which may facilitate attractiveness of the tourist destination as a whole. | Key words: event-based tourism, types of event-based tourism, “fashion” tourism, fashion-oriented events | Pages: 131 - 134 |
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