| | PROBLEMS OF MODERN ECONOMICS, N 1 (85), 2023 | | PROBLEMS OF MARKETING. LOGISTICS | | Kravchenko E. S. Assistant professor, Chair of Trade Politics, G.V. Plekhanov Russian Economic University (Moscow), PhD (Economics) Karashchuk O. S. Assistant professor, Chair of Trade Politics, G.V. Plekhanov Russian Economic University (Moscow), PhD (Economics)
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| The article focuses on the evolution of the concept of marketing, analyzes the global trends of big data volume increase, and describes contemporary types of marketing 5.0. The authors discuss the potential of the big data marketing for studying, measuring and increasing consumer involvement in formation of the organization’s value. | Key words: marketing, consumer, trade, value, big data, communications, technologies, strategy | Pages: 78 - 82 |
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