| | PROBLEMS OF MODERN ECONOMICS, N 1 (81), 2022 | | ECONOMICS, MANAGEMENT, AND ACCOUNTING AT THE ENTERPRICE | | Saprykina L. N. Assistant professor, Chair of Enterprise Economy and Personnel Management, Mikhail Tugan-Baranovsky Donetsk National University of Economy and Trade, PhD (Economics)
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| The article analyzes tendencies exhibited by the indices of consumer sentiment and consumer confidence in Russia and present a hierarchy of consumer demands during the COVID-19 pandemic. The authors discuss the major directions of promoting market supply and perspectives of sustainable development with regards to the enterprises in the sphere of trade. | Key words: value landmarks, consumer expectations, consumer sentiment, COVID-19 pandemic, sustainable development, trade enterprise | Pages: 93 - 97 |
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