| | PROBLEMS OF MODERN ECONOMICS, N 1 (45), 2013 | | ECONOMICS AND MANAGEMENT IN THE SPHERE OF SERVICES | | Maksimova A. N. PhD student, Chair of Economic and Management in the Social Sphere, St. Petersburg State Economic University Ivanov N. N. Chair of Economic and Management in the Social Sphere, St. Petersburg State Economic University, PhD (Economics), Professor
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| The article focuses on the strategies of development of organizations in the sphere of services through franchising and from the perspective of a franchiser; analyzes the major aims of franchisers and the types of franchising services, and offers a matrix of franchising strategies on the basis of the entrance fee and royalties | Key words: franchising, enterprise strategy and its development, competitive strategy, sphere of services | Pages: 212 - 214 |
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