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PROBLEMS OF MODERN ECONOMICS, N 1 (45), 2013
ECONOMICS AND MANAGEMENT IN THE SPHERE OF SERVICES
Maksimova A. N.
PhD student, Chair of Economic and Management in the Social Sphere, St. Petersburg State Economic University
Ivanov N. N.
Chair of Economic and Management in the Social Sphere, St. Petersburg State Economic University, PhD (Economics), Professor

Present-day functioning of organizations in the sphere of services:
strategies of franchising (Russia, St. Petersburg)
The article focuses on the strategies of development of organizations in the sphere of services through franchising and from the perspective of a franchiser; analyzes the major aims of franchisers and the types of franchising services, and offers a matrix of franchising strategies on the basis of the entrance fee and royalties
Key words: franchising, enterprise strategy and its development, competitive strategy, sphere of services
Pages: 212 - 214



Литература
1. Российская Ассоциация Франчайзинга. URL: http://ru.rusfranch.ru (дата обращения: 22.11.2012).
2. Спиридонова Е.А. Стратегия франчайзинга в инновационной сфере // Вестн. С.Петерб. ун-та. — 2011. — Вып.2. — С.42–51.
3. Тейванов С.В. Инвестиционная привлекательность и инвестиционное проектирование франчайзинга // Инвестиции. — 2007. — №22 (103). — С.42–48.
4. Танин Ю.В., Шахова М.С. Франчайзинг: теория и российская практика. — М.: МАКС Пресс, 2003. — 112 с.
5. Франчайзинг как способ ведения бизнеса в России / Л.Н. Ишина, Г.В. Пономаренко. — М.: ЗАО «Издательство «Экономика», 2005. — 223 с.
6. Hoffman R., Preble J. Franchising: Selecting a Strategy for Rapid Growth // Long Range Planning. — 1991. — Vol.24, №4. — P. 74–85.

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